Are Comics Still Popular in the 21st Century?

Are comics still popular? Find out what's driving the market for comics today - from superhero movies to graphic novels - plus tips on investing in comics.

Are Comics Still Popular in the 21st Century?

The creators of genre comics can earn a higher salary with an unused media option than with a best-selling comic book, and most artists of popular titles can make more money from commissions and sales of originals than from royalties from reprints and commercial collections. Investing in comics as a financial strategy, however, requires knowledge, skill, experience and a lot of luck. Fortunately, you can invest in comics indirectly, even if you don't know the difference between Atom and Ant-Man. The moral clarity and popularity of superhero comics, along with the strict Comic Code that demanded stories where good triumphed over evil and prohibited illicit sexual relations, among other restrictions, made publishers of the time wary of other comic book genres. Superhero movies are certainly doing well, but those 10- and 11-figure movie franchises are based on comics that used to cost a penny.

PW arrived on the New York publishing scene a few years before Richard Outcault's Yellow Kid, the first successful comic strip in an American newspaper, was released in 1898. Tseang attributes the growing popularity of graphic novels to the pandemic as well as to the rise of comic book writers and artists from around the world. According to Forbes, two companies dominate the global market: DC and Marvel, which together account for 80% of all direct market comic book sales. Today, 90% of all comics are still sold in independent retail stores, while kiosks and digital services such as Amazon Kindle represent only one digit. I would be interested to hear your ideas about revisions, but thinking that they are a dead weight is wrong and dropping them completely is a good way to stop me and many others from reading another comic book. Blockbusters don't reflect comics because about 25% of the general audience that watches movies reads comics.

However, over the past few years, the commercial book channel has become an increasingly important revenue generator, with double-digit year-on-year increases as sales in comic book stores have declined. If you're looking for something more direct than giant top-of-the-line stocks, an investment platform called Otis Funds has a fund that invests in collectibles such as art, video games, trading cards, sneakers and - you guessed it - comics. For the first time anyone can remember, superheroes are being surpassed in their native environment (American comics and graphic novels) by other types of content, particularly children's plates and Japanese (or Japanese-inspired) manga. Today, the North American comic book market is seeing increasing sales of youth and mid-grade graphic novels by authors such as Raina Telgemeier, Dav Pilkey, Jeff Kinney and Jerry Craft - authors whose books dominate the best-seller lists and sell millions of copies of graphic and non-fiction novels.

Will Isidro
Will Isidro

Typical thinker. Hardcore travel specialist. Incurable twitter fanatic. Total pop culture fanatic. Hipster-friendly tea buff.