As a result, the comic book collector market has re-emerged seeking to capitalize on the success of these recent films. The Diamond shutdown caused a virtual shutdown of the comic book market and caused cash flow problems for the distributor, delaying payments to publishers. Major global comic players include Naver Corporation, Shueisha, Shogakukan, The Walt Disney Company, Kodansha and Kadokawa Future Publishing, etc. Nearly twenty years later, the event is still going on, as is the comic book industry it helped save.
Unlike novels and video streaming, the attractiveness of the comic book industry depends largely on personal interaction and physical media. The growing acceptance of comics among people has been significantly influenced by the growth in popularity of comic book events such as Comic-Con. Schatz could be right, since the compiled format has dominated comic book sales in recent years. Comic book culture is now an all-encompassing amalgam of passionate fans of the world with varying degrees of fanaticism.
The COVID-19 pandemic has had a surprising and unparalleled impact on the world, and the comic book market has benefited from the COVID-19 outbreak. Over the years, Diamond bought smaller and rival distributors to achieve a virtual monopoly on comic book distribution since the mid-90s. This cut off the supply of new products to specialized comic book stores and led publishers to reduce the production of new content. According to Forbes, two companies drive the vast majority of the global market: DC and Marvel, which together account for 80% of all direct market comic book sales.
Comic book stores themselves and online retailers saw an increase in sales of back issues and existing inventory, such as commercial paperback collections and graphic novels. The opening Free Comic Book Day event was a resounding success and surpassed everything Field had imagined. There were double-digit increases in the book channel, which not only included online retailers, large chains and mass retailers, but also school book fairs, reflecting the growing popularity of graphic novels among children. For the many expert administrators who own and operate these comic book stores, their experience and backlog catalogs are second to none and can never be replaced.